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DESIGN TIPS & TRICKS
How to start thinking about
re-designing your corporate site
Redesigning a customer facing corporate site is expensive, it
can be a joy or it can be painful - how do we start thinking
about it? What will we get, what can we expect?
Among the many variables in how to approach renovating existing
business or customer facing websites, there are three top level
considerations:
1. Information
2. Functionality
3. Look and Feel
What you sell drives your website’s look and feel. What your
customers need to do on your website or with their information
drives your site’s functionality. An entertainment and
communication site for example, can be as lively, vigorous, and
exciting as wished, as long as it presents the information your
customers seek, in a way that is easy to find.
It is said that: “Beauty Communicates.”[1]
“Good design adds value faster than it adds cost.”[2]
“The Motorola RAZR is now selling at a rate of about four
million units each month -- 1.5 per second. If Motorola spends
another million or two improving the design, they can make it
back in a day.” -
Joel on Software
Look to your competitors.
The larger they are -- the more money they have to invest in
usability studies. A large business competitor such as AT&T is
doing a great job communicating with their customer base on
their websites in an organized and friendly way. They have
probably performed a great deal of research around the
presentation, and it only makes sense to adapt what they learned
where it is appropriate to your firm. It is also a great idea to
look at your smaller competitor’s sites, and the local ones.
Click here to read the entire blog by Linda Lane |
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