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DESIGN TIPS & TRICKS
Knowing your end user makes
your company "king"
It's pretty simple - knowing about one's customer drives the
business in decision making. Business earns revenue from
customers. Business needs to know what customers need and want.
Without this knowledge and the skill to use it they will not be
able to conjure the means to effectively satisfy and ultimately
attract and keep their customer.
Let’s bring this home with an example, say fixing dinner. What
if you went to your folk’s house and your mom asked you to cook
dinner, what would be your first step? Perhaps you would ask
her, “What is available to cook?” You might crack open the
refrigerator look in the cupboards, or even ask, “Who is coming
to dinner?”, or “Will dad be home, does he want something
grilled outside, do you think?” What if you were staying at a
friend’s house in Guadalajara, Mexico, with a Spanish speaker
whose significant other is a vegetarian; would you ask more
questions to begin with?
Probably you would ask a lot more questions. Now, imagine you
are a professional cook and your income for the next year will
depend solely on how well the people eating the dinner you are
about to cook enjoyed it. Now what kinds of questions would you
ask?
Aha! Things become serious, because your job and income are at
stake. As a professional chief you want to know as much as
possible in as short of a time frame as you can discover about
your diners. Questions would include –
“How much time do I have to select the food, shop for and
prepare it?” “Do your customers have allergies, what are their
favorite foods?” “What are these people like, are they
adventurers?” “What do they do for a living, how old are they,
youth, male, female, are they professional food critics?” and so
forth might be the kinds of detailed questions you would ask. If
the manager offered you their cell number so you could call them
directly and ask, it is very likely that you would. In just the
same way you can ask your end users questions and divine what
you need to know.
Click here to read the entire blog by Linda Lane |
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